{"id":12903,"date":"2025-05-26T11:03:49","date_gmt":"2025-05-26T15:03:49","guid":{"rendered":"https:\/\/transfertconsult.ca\/?post_type=blogue-expertise&#038;p=12903"},"modified":"2025-07-10T16:25:15","modified_gmt":"2025-07-10T20:25:15","slug":"energyaustralia-greenwashing-penalty","status":"publish","type":"blogue-expertise","link":"https:\/\/transfertconsult.ca\/en\/blog-expertise\/energyaustralia-greenwashing-penalty\/","title":{"rendered":"Greenwashing Prevention: EnergyAustralia Issues Apology"},"content":{"rendered":"<p>EnergyAustralia was forced to apologize to over 400,000 customers for suggesting that its \u201c<strong>\ud835\uddda\ud835\uddfc \ud835\udde1\ud835\uddf2\ud835\ude02\ud835\ude01\ud835\uddff\ud835\uddee\ud835\uddf9<\/strong>\u201d program made their energy consumption <strong>\ud835\uddf0\ud835\uddee\ud835\uddff\ud835\uddef\ud835\uddfc\ud835\uddfb \ud835\uddfb\ud835\uddf2\ud835\ude02\ud835\ude01\ud835\uddff\ud835\uddee\ud835\uddf9<\/strong>.<\/p>\n<p>The result: loss of trust, a class-action lawsuit, and an expensive settlement.<\/p>\n<p>This case is a stark reminder that the risks of greenwashing are real, here and elsewhere. Even with good intentions, a poorly worded environmental claim can quickly become a legal, reputational, and financial liability.<\/p>\n<p>Canada recently strengthened its greenwashing laws with the passing of <strong>Bill C-59<\/strong>, which amends the <strong>Competition Act<\/strong>. Since June 2024, companies are required to back all environmental claims with <strong>verifiable evidence<\/strong> and <strong>internationally recognized methodologies<\/strong>.<\/p>\n<p>Businesses must now demonstrate the actual environmental effectiveness of their products and services through <strong>scientific studies<\/strong>, <strong>recognized standards<\/strong>, or <strong>credible certifications<\/strong>.<\/p>\n<p>As of June 2025, <strong>private parties<\/strong>\u2014including environmental groups, individuals, and competing businesses\u2014will be allowed to file complaints with the <strong>Competition Tribunal<\/strong> regarding statements they believe to be misleading.<\/p>\n<p><strong>How is your company managing this emerging risk?<\/strong><\/p>\n<p>At <strong>Transfert<\/strong>, we support organizations that wish to communicate\u2014or are already communicating\u2014their environmental actions and commitments, by helping them prevent the risks of greenwashing.<\/p>\n<p>We can help you assess your communications to ensure they align with the new regulatory framework. <a href=\"https:\/\/transfertconsult.ca\/en\/contact-us\/\"><strong>Contact us to learn more.<\/strong><\/a><\/p>\n<p>&#8211;<\/p>\n<p><a href=\"https:\/\/transfertconsult.ca\/en\/blog-expertise\/new-rules-on-greenwashing-is-your-communications-team-ready\/\">Click here<\/a> to read more on how we can help you.<\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/australia-news\/2025\/may\/19\/energy-australia-apologises-to-400000-customers-and-settles-greenwashing-legal-action\">Click here<\/a> to read The Guardian&#8217;s report on the EnergyAustralia story.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"EnergyAustralia was forced to apologize to over 400,000 customers for suggesting that its \u201c\ud835\uddda\ud835\uddfc \ud835\udde1\ud835\uddf2\ud835\ude02\ud835\ude01\ud835\uddff\ud835\uddee\ud835\uddf9\u201d program made their energy consumption \ud835\uddf0\ud835\uddee\ud835\uddff\ud835\uddef\ud835\uddfc\ud835\uddfb \ud835\uddfb\ud835\uddf2\ud835\ude02\ud835\ude01\ud835\uddff\ud835\uddee\ud835\uddf9. The result: loss of trust, a class-action lawsuit, and an expensive settlement. This case is a stark reminder that the risks of greenwashing are real, here and elsewhere. Even with good intentions, a&#8230; <br><a class=\"btn\" href=\"https:\/\/transfertconsult.ca\/en\/blog-expertise\/energyaustralia-greenwashing-penalty\/\">Voir l&#8217;article<\/a>","protected":false},"author":38,"featured_media":12907,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","categories":[],"class_list":["post-12903","blogue-expertise","type-blogue-expertise","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/transfertconsult.ca\/en\/wp-json\/wp\/v2\/blogue-expertise\/12903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transfertconsult.ca\/en\/wp-json\/wp\/v2\/blogue-expertise"}],"about":[{"href":"https:\/\/transfertconsult.ca\/en\/wp-json\/wp\/v2\/types\/blogue-expertise"}],"author":[{"embeddable":true,"href":"https:\/\/transfertconsult.ca\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/transfertconsult.ca\/en\/wp-json\/wp\/v2\/comments?post=12903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/transfertconsult.ca\/en\/wp-json\/wp\/v2\/media\/12907"}],"wp:attachment":[{"href":"https:\/\/transfertconsult.ca\/en\/wp-json\/wp\/v2\/media?parent=12903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transfertconsult.ca\/en\/wp-json\/wp\/v2\/categories?post=12903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}