{"id":16491,"date":"2026-06-02T12:50:55","date_gmt":"2026-06-02T16:50:55","guid":{"rendered":"https:\/\/transfertconsult.ca\/?post_type=blogue-expertise&#038;p=16491"},"modified":"2026-06-02T12:53:56","modified_gmt":"2026-06-02T16:53:56","slug":"increasing-our-reach-debby-cordeiro-joins-transfert","status":"publish","type":"blogue-expertise","link":"https:\/\/transfertconsult.ca\/en\/blog-expertise\/increasing-our-reach-debby-cordeiro-joins-transfert\/","title":{"rendered":"Increasing our Reach: Debby Cordeiro Joins Transfert"},"content":{"rendered":"<p>We are delighted to announce the arrival of <strong>Debby Cordeiro<\/strong>, as Vice-President Growth and Go-to-Market at Transfert.<\/p>\n<p>In this role, she will act as a strategic element of Transfert\u2019s executive team, bringing her expertise in strategic communications, corporate reputation, stakeholder trust, ESG and organizational transformation.<\/p>\n<p>Debby is the Founder and President of Atelier Ex Verbum, where she advises executives and organizations on positioning, reputation management and stakeholder engagement.<\/p>\n<p>She brings more than 25 years of senior leadership experience, having held executive roles at the National Bank of Canada, Ivanho\u00e9 Cambridge, Pomerleau and TELUS Health, where she led communications, public affairs, marketing and ESG functions.<\/p>\n<p>She currently serves on several boards, including the Soci\u00e9t\u00e9 de l\u2019assurance automobile du Qu\u00e9bec (SAAQ), and is actively involved in developing the next generation of communication leaders.<\/p>\n<p>We are very pleased to be able to count on her expertise to support our work and our clients.<\/p>\n<p>Welcome, Debby!<\/p>\n<p><a href=\"https:\/\/transfertconsult.ca\/en\/a-valuable-team\/debby-cordeiro\/\" target=\"_blank\" rel=\"noopener\">Read her bio to learn more<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"We are delighted to announce the arrival of Debby Cordeiro, as Vice-President Growth and Go-to-Market at Transfert. In this role, she will act as a strategic element of Transfert\u2019s executive team, bringing her expertise in strategic communications, corporate reputation, stakeholder trust, ESG and organizational transformation. Debby is the Founder and President of Atelier Ex Verbum,&#8230; <br><a class=\"btn\" href=\"https:\/\/transfertconsult.ca\/en\/blog-expertise\/increasing-our-reach-debby-cordeiro-joins-transfert\/\">Voir l&#8217;article<\/a>","protected":false},"author":38,"featured_media":16488,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","categories":[325],"class_list":["post-16491","blogue-expertise","type-blogue-expertise","status-publish","has-post-thumbnail","hentry","category-blogue-expertise-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/transfertconsult.ca\/en\/wp-json\/wp\/v2\/blogue-expertise\/16491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transfertconsult.ca\/en\/wp-json\/wp\/v2\/blogue-expertise"}],"about":[{"href":"https:\/\/transfertconsult.ca\/en\/wp-json\/wp\/v2\/types\/blogue-expertise"}],"author":[{"embeddable":true,"href":"https:\/\/transfertconsult.ca\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/transfertconsult.ca\/en\/wp-json\/wp\/v2\/comments?post=16491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/transfertconsult.ca\/en\/wp-json\/wp\/v2\/media\/16488"}],"wp:attachment":[{"href":"https:\/\/transfertconsult.ca\/en\/wp-json\/wp\/v2\/media?parent=16491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transfertconsult.ca\/en\/wp-json\/wp\/v2\/categories?post=16491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}