Justine Lalande
Project Director
A true quiet force, Justine helps our clients navigate the challenges of social acceptability and effectively develop strategies to engage communities and stakeholders. Her collaborative approach, caring leadership and active listening create customized solutions that meet the specific needs of each project.
Justine brings a unique perspective and strategic approach to every project she is involved in. She stands out for her sharp expertise and deep commitment to lasting, positive results. Her analytical and organizational skills make her a valuable ally.
In addition to providing high-caliber strategic advice to Transfert’s clients, Justine is currently completing a PhD at UQAM, where she is exploring the different perceptions of ecological transition in Quebec and their effects on social acceptability.
Before joining our team, she was a senior consultant in a major public and government relations agency, where she had the opportunity to hone her skills in project management and strategic communications.
Recognized for her teaching skills, she is regularly invited to speak to the media as an expert, and also shares her expertise as a lecturer at UQAM’s bachelor’s program in strategic communications.
Justine was also named a Fellow of Action Canada 2023, the country’s leading incubator of public policy leaders, and is currently an expert member of Lobbyisme Québec’s advisory committee and the Commission de l’éthique en science et en technologie’s working committee on carbon capture and storage issues.
